Summary

This workshop explores visual merchandising successes and influential industry trends. Aspects such as contemporary consumer expectations and how these link to visual merchandising standards are explored. Coupled with this is a practical investigation into the way these trends and expectations translate into different retail environments. These concepts are then applied to improve a business' standards for visual merchandising. Participants are encouraged to focus on growing internal capability and establishing best practice guides for store transformation. This workshop engages the team in planning cost effective and inspiring ideas, in order to drive a visual story in their store.
 
This workshop uses an informal delivery approach and allows for two-way dialogue to exploration of areas of particular interest to a business.

OUTCOMES	Interpret the principles of customer led visual experiences Examine both commercial and creative approaches to driving profit through merchandising Discuss simple processes to consider in styling the retail space Devise simple guiding principles to train teams in maintaining visual standards Integrate story telling into the merchandising Utilise effective visual merchandising tools
​DURATION	We can customise to your needs, please get in touch